Manufacturing businesses selling lower value items usually need fairly similar functionality to wholesale & distribution companies. However when their business is for higher value products their websites often need to perform a different role focusing on enquiry generation, providing product information, ecommerce for spares and supporting their own distribution network
Manufacturers websites tend to focus on detailed product presentations, explaining / aiding product distribution strategies and providing improved customer service
The internet has also enabled many manufacturing businesses to expand operations into different market sectors and even countries
Time consuming tasks like providing stockist information, giving technical assistance, showing parts diagrams and even ordering parts are now taking place on the internet saving substantial ammounts of time & money and opening up new markets
Key Datasite Functionality Used
- Easy to optimise site for the search engines
- Well designed product database
- Upload PDFs, Video & Images
- Nearest Stockist by Postcode
- Knowledgebase to store FAQs per product
- Affiliate Websites & Product Feeds for Distribution Partners
- Customer Account management Features
- End user, Distributor and Wholesaler Price Lists
- Sites and ket data can be protected by user logon screen
- Integration with Warehouse & Accounts Systems
- Set up custom forms for capturing customer requirements
- Ability to display spare part lists
- Cross sales prompting to increase order values
- Support for multi langauage and multi currency
- Different style product display for different product categories
- User Forums & Integrated Support Wiki
- Online Quoting & Price Matching
- Live Chat Services for effective customer feedback