Marketing Tips & Resources

Detailed on this page are some useful resourses and ideas to help with your marketing activity - there are hundreds of ways your website can become an effective sales and marketing machine so please do not hesitate to contact us if you want to learn more

Measurement & Results

  1. Sign up for your free Google Analytics Account and add your code to your Datasite under the Marketing/SEO Menu
  2. Consider using the Whos On Live Service this gives you incredible live visitor analysis and lets you pro-actively manage your website

Outbound Lead Generation

  1. Don't forget to use Datamate Forms on your site for capturing visitor detailsso they can be used for outbound email marketing with the eMarketing Manager
  2. Whos Ons is also a fantastic tool for building prospect lists it makes really easy for your to capture visitor emails 
  3. Twitter is also very useful for driving traffic to your website - especially if you use those all important key words and phrases

On Page SEO Tips

  1. Identify the Key Phrases that people will use when looking for your product or service
  2. The most important factor is your Webpage Title Tag these should contain your key phrases and are usually different to the page heading. Take some time to create these for every category and page on your website
  3. For new sites don't forget to submit your sItemap to the Search Engines - it is available at yoursite/sitemap.html
  4. Search Engines use the Meta Description next to the Search Phrase - time spent here will give you more click throughs
  5. Use our URL Redirect when changing your site structiure or deleting a page so you don't lose page rank
  6. Content Rich text is vital so use Text Anchors that contain your key phrases in and use H2 & H3 Tags (FCK Editor makes this easy) - H1 tags are automatically generated

Off Page SEO Tips

  1. Select a relevant Domain Name - be careful about multiple domain pointing to a single site - consider using the web page redirect or creating a bespoke landing page
  2. Use Logical URLs - make sure you have selected the best option in the Marketing/SEO menu
  3. Upload your products to Google Base via the upload feature in the product database - it will help you get more visitors
  4. Try and cultivate inbound links - be careful of link exchanges
  5. Get into News Positng - each post is a unique page that improves your SEO performance

Hope you have found these tips useful for more indepth specialist help please go to our marketing partners page or take a look at our free web training courses